Koivu Birch Shampoo

About this product

In Finland, koivu (birch) is the first tree to wake after winter. Its pale-green leaves peak at Juhannus — midsummer — dense with the aromatic oils that Finns have been putting in their hair for centuries. The tradition is old and simple. After a sauna session, steep fresh birch branches in hot water and rinse your hair with the result. The vihta (birch whisk) used in the steam does something similar: it opens the pores, stimulates the scalp, and leaves everything feeling genuinely alive. Koivunlehtiuute — birch leaf extract — is not a trend. It is a ritual that has been quietly working long before ingredient lists existed. This shampoo distils that into a bottle. The extract is rich in vitamin C, flavonoids, tannins, and saponins — compounds that strengthen the hair shaft and add resilience to fine, fragile strands. Gentle enough for daily washing. Never heavy. No stripping. The scent is the real thing: fresh, green, faintly sweet in the way birch leaves smell when they hit hot water. Not a laboratory approximation. Exactly the atmosphere of a summer sauna evening — löyly rising, birch in the air, nowhere to be. Finnish sauna culture was inscribed as UNESCO Intangible Cultural Heritage in 2020. This shampoo is a small, daily piece of that. Best for fine and normal hair. Suitable for frequent washing and colour-treated hair. Erittäin Hieno — Very Fine Koivunlehtiuute — Birch Leaf Extract Valmistettu Suomessa — Made in Finland 300 ml